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Leveraging Practice Management Software to Navigate Mergers & Acquisitions in Accounting Firms

May 8, 2024

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Mergers and acquisitions (M&A) offer accounting firms the opportunity to expand capabilities, increase market share, and enhance operational efficiency. However, we know these benefits come with significant challenges — combining teams, integrating technology, and maintaining compliance, all while ensuring continuity for clients.

To minimize post-merger friction, it’s critical to begin integration planning early. “Let’s not have a shock to the system after the deal closes,” says Allan Koltin, CPA, CGMA, CEO for Koltin Consulting Group.

Begin crafting the plan for unifying systems and workflows, at a high level, even before the ink has dried on the merger. With the big picture already laid out, you can move swiftly to work out the detailed integration plan once the merger is finalized, ensuring that staff can collaborate effectively soon after the merger is completed. Alternately, with a delayed approach we’ve seen firms experience operational disruptions, staff disengagement, and inefficiencies that erode the expected value of the merger.

Practice management software serves as the foundation for integrating operations, harmonizing technology, and ensuring compliance in a newly merged firm. Let’s explore how it addresses the key challenges of M&A in greater depth.

1. Streamlining Post-Merger Operations

A successful merger isn’t just about signing agreements — it’s about operational unification. The transition from two separate firms into a single, cohesive entity requires careful planning, yet we’ve observed many firms underestimate the complexity of this process. Without a structured transition plan, firms risk inefficiencies, lost productivity, and employee frustration.

A well-chosen practice management system provides a single platform to manage core operational areas, including:

  • Firm-wide project and task management to align workflows from both legacy firms
  • Standardized time and billing processes to avoid invoice discrepancies
  • Unified project communication tools that improve communication across newly merged teams and among clients

In our experience working with numerous firms, existing workflows often differ drastically. Billing cycles may be inconsistent, client engagement protocols may vary, and internal reporting structures may not align. Without a central framework for operations, these differences can create internal confusion and lead to service delays. A practice management system standardizes processes and ensures all team members, whether from the acquiring or acquired firm, are following a consistent set of procedures.

Additionally, clear visibility into team performance, project deadlines, and client deliverables reduces bottlenecks and allows leadership to make informed decisions during the integration phase. Research has shown that firms that integrate their processes early experience fewer disruptions and are better positioned to realize merger benefits quickly.

Beyond workflow alignment, we recognize that employee engagement is also a key factor in post-merger success. Our work has shown us that teams accustomed to different systems and methods may struggle to adapt without a clear operational framework and adequate training. A centralized practice management solution reduces friction by offering a consistent, user-friendly interface, helping your employees adjust faster and focus on delivering client services instead of navigating administrative hurdles.

2. Consolidating Client Data for a Unified Experience

As a practice management software provider created by accountants, we understand both the need for consolidation of client data, and the complexity of doing so.

Clients expect consistency, regardless of whether they’ve been with your firm for years or have transitioned through an acquisition. One of the biggest challenges in M&A scenarios is ensuring that client records, communications, and engagement details are consolidated and easily accessible.

Why? Merging firms often have different systems for managing client interactions. When these systems don’t integrate smoothly and quickly, client data becomes fragmented, increasing the risk of missed deadlines, lost documents, and inconsistent service. It’s a painful situation we’ve witnessed when clients come to us late after a merger.

Consolidating into one accounting practice management software:

  • Centralizes all client data, preventing information silos between legacy firms
  • Provides secure client portals to maintain seamless communication and document sharing
  • Creates a single source of truth for client engagements

A well-integrated practice management system ensures that client engagement histories, documents, communication, and key contacts remain intact, preventing confusion when staff from different firms collaborate on client accounts — ultimately helping you maintain your high service standards post-merger. 

Data migration tools and services, often offered by practice management software providers. allow firms to merge disparate datasets effectively and securely, ensuring continuity in client service without the need for time-consuming manual migration of information. This is particularly important when dealing with sensitive client data, where accuracy and security are paramount.

Firms that fail to integrate client data effectively risk eroding client trust. If a client has to re-explain their financial history due to lost records or miscommunications, they may perceive your team as disorganized. A unified system prevents this by ensuring that client interactions are logged and accessible to the appropriate team members.

3. Strengthening Compliance and Deadline Management

Of course regulatory compliance is a non-negotiable aspect of running an accounting firm. In our work supporting merging firms, it’s clear that mergers add significant complexity to this responsibility. Newly merged firms must ensure that compliance standards from both legacy firms align, and that critical filing deadlines, audit obligations, and regulatory reporting requirements are consistently met.

Practice management software helps by:

  • Standardizing compliance workflows to ensure consistent application of regulatory procedures across the merged firm
  • Automating compliance tracking and supporting deadline adherence with built-in reminders and checklists
  • Providing system audit trails to maintain transparency across the firm’s operations

Firms that fail to centralize compliance tracking may misstep, especially if staff members are unclear about who is responsible for specific tasks. A practice management system can not only assign compliance duties automatically, but also ensure that documentation is stored securely, readily available for audits, and easily accessible for reporting purposes.

Final Thoughts: Setting Your Firm Up for M&A Success

Mergers and acquisitions can be transformative for accounting firms, but success depends in no small part on how well you manage integration of operations, technology and client relationships post-merger. Accounting practice management software eliminates many of the pain points that we commonly see, helping to standardize workflows, maintain compliance, and ensure operational efficiency.

By implementing a centralized practice management solution, your firm can achieve:

  • Smoother operational transitions with standardized workflows
  • Stronger client relationships through consolidated, accessible data
  • Enhanced regulatory compliance with automated tracking and documentation

At the end of the day, we believe technology should work for you — not against you. By leveraging a centralized practice management system, your firm can navigate the complexities of M&A with confidence, ensuring a smooth transition for both your team and your clients.