At Firm360, our mission has always been clear: to give accounting firms the tools they need to streamline operations, serve clients better, and grow with confidence. Today, we’re unveiling a new visual identity that better reflects who we are — and more importantly, who we serve.
This isn’t just a new logo or a fresh coat of paint. It’s a recommitment to the values, experiences, and partnerships that made Firm360 what it is today.
Why Rebrand Now?
As we’ve grown, we realized something important: our visual identity didn’t reflect who we truly are — a company deeply rooted in the rich history and traditions of accounting.
While we’ve always focused on building modern tools for firm management, our foundation has always been rooted in the profession’s enduring principles: precision, trust, and long-term client relationships. Our new look brings that legacy into focus, blending the sophistication of the accounting profession with the forward-thinking energy that powers Firm360.
Our rebrand wasn’t just aesthetic—it was strategic. It was driven by the same foundation that guides our product and culture every day:
- Our Product Framework: Strong Firms Start with Balance. We know that firm health, client experience, and work management must work in harmony. Our new brand reflects that same balance—one that supports the evolving needs of modern accounting firms.
- Our Company Values: Stronger Together. Growth Mindset. Own It. Communicate with a Purpose. Fun Growth. These aren’t taglines — they’re our operating system. And now, they’re visually reflected in our brand.
- Our Guiding Principles: Great Products Start with Intention. At Firm360, we’re relentless in our pursuit of smarter workflows that support how accounting firms really operate. Built for and by accountants, we prioritize insight, usability, and cohesion — empowering firms to streamline operations, delight clients, and thrive through continuous innovation. Our refreshed identity embodies this clarity—designed to empower firms, not overwhelm them.
Our Roots: We’ve Been in Your Shoes
Firm360 wasn’t born in a Silicon Valley boardroom. It started in an accounting firm in North Carolina. Our founders lived the stress of tax season, the inefficiency of juggling disconnected tools, and the late nights spent chasing down documents and deadlines. That first-hand experience is why we’re different, and why we’ve built every feature, workflow, and integration with accountants in mind.
“Built for accountants, by accountants” isn’t just a slogan — it’s our foundation. It’s how we know what matters to you. And it’s why our new brand had to stay grounded in the realities and aspirations of modern accounting firms.
Design Decisions: A Nod to Our Profession
Every design choice in our new identity was intentional—rooted in the accounting profession’s legacy and future.
- Typography: We chose Hoefler Text for its blend of heritage and modernity — a nod to historical print fonts that adds warmth and authority to digital screens. We also use the font Numbers, which replicates the formatting used in financial statements.
- Color Palette: Inspired by the dollar bill, our greens, grays, and neutrals reflect the financial world while signaling trust, tradition, and clarity.
Together, these elements make our brand not only visually distinct but contextually aligned with the professionals we serve.
What’s Not Changing
While our look has evolved, our purpose hasn’t.
- We’re still the same team, dedicated to making your workday easier and your client experience better.
- We’re still obsessed with building tools that give you visibility, reduce admin burden, and help your firm scale.
- And we still believe that practice management software should feel like a partner — not just a product.
Thank You for Helping Shape This
Our community of customers has shaped this brand every step of the way. Through your feedback, your feature requests, and your stories, you’ve helped Firm360 become more than just a product. You’ve made it a platform for progress. This rebrand is for you and because of you.
Take a Look Around
We invite you to explore our new website, see how our story is unfolding, and stay connected as we continue building the future of practice management.
Because no matter how the industry changes, one thing will always stay the same: Firm360 is built with accountants in mind, and built to last.
